The Lucena
![](https://cdn.prod.website-files.com/64636fad6faef9fd60ac47a4/652e93582343c58e2e78d82d_thumb.png)
We did
Product
More than pleasing, our mission is astound
This is the premise of The Lucena, a high-end woodworking company that seeks to facilitate the architect's work, in addition to delivering what the end customer wants. They work with strict quality control, making them a reference in the woodworking industry.
![](https://cdn.prod.website-files.com/64636fad6faef9fd60ac47a4/652e93c66d221af01c9c5378_1.png)
Design
A sophistication that the high standard requires.
We developed a sophisticated layout that would bring a modern and differentiated design to the site. With strong colors that refer to luxury, power and elegance.
![](https://cdn.prod.website-files.com/64636fad6faef9fd60ac47a4/652e93e484a70f2036607efa_2.png)
Experience
We raised to experience of the brand.
The Lucena had a website that didn't connect with its target audience, the architects.
Approaching a visual line that would talk to the user, allowing them to have freedom and visual comfort within the site, experiencing the power of the brand.
![](https://cdn.prod.website-files.com/64636fad6faef9fd60ac47a4/652e9402ab2db3a44b48a416_3.png)
Visual identity
The colors that refer to elegance, luxury and power
We highlight colors that bring the public a sense of power, and at the same time the elegance and strength of the high standard
![](https://cdn.prod.website-files.com/64636fad6faef9fd60ac47a4/652e9407ab66a14f113486bf_4.png)
![](https://cdn.prod.website-files.com/64636fad6faef9fd60ac47a4/652e940a55c2b0e85573cff8_5.png)
![](https://cdn.prod.website-files.com/64636fad6faef9fd60ac47a4/652e940cecd4c40f05676f05_6.png)
![](https://cdn.prod.website-files.com/64636fad6faef9fd60ac47a4/652e94102343c58e2e79bac5_7.png)
Development
Delivering the right message.
We developed a site that conveys your values and positioning correctly. We transform the user's vision into reality, in a visual and interactive way, elevating the browsing experience in true immersion to the highest standard.